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OBJECTIVES AND OUTCOMES
The objectives of the marketing courses are to provide front line staff with the basic knowledge and skills to market their department, service or product effectively in their day-to-day work situation.
TARGET MARKET Front line and supervisory staff.
MATERIAL The course material is practical and deals with situations and issues staff face in their daily work. The exercises and case studies have been carefully chosen for their relevance and practicality. Between modules, delegates are expected to complete assignments, which will benefit both them and their departments. The knowledge acquired will be useful immediately on completion of each module.
DURATION
Each module is presented over a 2-day period. The modules should ideally be completed over a 4-month period. It is advisable that the modules be completed sequentially as the material follows a logical order.
1. PRINCIPLES OF MARKETING |
Course Information |
- defining marketing
- defining selling
- products and services
- branding
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2. THE MARKETING MIX |
Course information |
- promotion
- price
- product
- people
- place
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3. THE MARKETING STRATEGY |
Course information |
- create your team
- review current situation
- set objectives
- plan action
- implement strategy
- review strategy
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4. MARKETING TOOLS |
Course information |
- sales
- advertising
- promotions
- cold calling
- direct mail
- coupons and flyers
- taking clients to lunch
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Note: The modules can be adapted to the specific needs and can be conducted as two modules of three days each. |
